Ford B-MAX, 2013

 

 

 

 

 

•  Ford B-MAX, 2013

The new Ford B-MAX, which is about to go on sale across Europe, features a unique design, unrivalled fuel economy and small car technology among the most advanced in Europe.

The B-MAX's Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and sliding rear doors integrating the central body pillars.

The new model also achieves class-leading fuel economy and the lowest CO2 emissions for both petrol and diesel engines.

The innovative new B-MAX is the first European car to offer SYNC, Ford's voice-activated, in-car connectivity system, with the Emergency Assistance feature. It is also the first vehicle in its segment to provide Active City Stop.

New vision for compact vehicles
Based on Ford's global B-car platform - shared with the highly successful new Fiesta - the B-MAX presents the company's vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility within a smart and stylish exterior.

The unique Ford Easy Access Door System delivers new levels of convenience, access and flexibility. It features conventional, hinged front doors and rear sliding doors, combined in a new body design. This integrates the traditional central pillar structure into the front and rear doors, rather than forming part of the bodyshell itself.

When both front and rear doors are open there is outstanding access to the interior, with a huge, clear aperture more than 1.5 metres wide, making it significantly easier to enter or exit the rear seats, attend to children in child seats, or load and unload shopping.

The flexible seating system features 60/40 split rear seats that can be folded flat with a simple "one-hand, one-motion" mechanism. The front passenger seat can also be folded, creating an extensive flat load floor from front to rear, suitable for loads up to 2.34 metres in length.

Engineered for outstanding safety
Ford engineers developed innovative solutions to ensure the Ford B-MAX delivers the same outstanding levels of crash protection as vehicles with a more conventional structure.

The structure of both front and rear doors has been strengthened with ultra-high-strength Boron steel in key load-bearing areas so the door frames work together to absorb energy in side impacts.

High-strength and ultra-high-strength steels account for 58 percent of the body and door structure and ensure it is strong and rigid while remaining highly weight-efficient.

Best-in-class fuel economy for petrol and diesel
The Ford B-MAX brings new standards of fuel efficiency to the compact MAV class. The 2012 "International Engine of the Year" 1.0-litre Ford EcoBoost petrol engine is available in 100 PS and 120 PS versions, and the 120 PS model achieves class-leading CO2 emissions of 114g/km.

Ford B-MAX is available with 95PS 1.6-litre and 75PS 1.5-litre Duratorq TDCi diesel engines, each offering outstanding fuel efficiency; the 1.6-litre model delivers best-in-class CO2 emissions of 104g/km.

The 'Right-sized' for modern motoring
The Ford B-MAX features premium technologies demanded by buyers looking to "right-size" their new car - around 40 percent of B-MAX customers are expected to choose B-MAX after previously owning a larger vehicle while 20 percent are expected to have previously owned a smaller car.

The advanced features include the Ford SYNC voice control, device integration and connectivity interface, with the Emergency Assistance feature that is designed to assist the occupants to call the local emergency services operator in the event of an accident.

High quality, contemporary materials throughout the interior emphasise craftsmanship and detailing, with comfort features including an exclusive eight-speaker Sony DAB audio system, Key Free system, Ford Power Button, Rear View Camera and full leather upholstery.

Ford B-MAX is true to the Ford fun-to-drive brand DNA with class-leading driving dynamics featuring Torque Vectoring Control for superior traction and cornering. The car offers outstanding agility and manoeuvrability designed for the cut and thrust of city driving.

It is also the first vehicle in its segment to deliver Active City Stop, designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front.

Ingenious All-New B-MAX Delivers Ford Vision of More Stylish and Versatile Compact Cars

The all-new Ford B-MAX sets a new benchmark for compact cars with a unique body concept, dynamic design and stylish interior.

The Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and sliding rear doors integrating the central body pillars.

"The B-MAX really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturers," said Stephen Odell, chairman and CEO, Ford of Europe. "Its ingenious design opens the doors - quite literally - to exciting new ideas of what's possible with a compact vehicle."

New vision for compact vehicles
Based on Ford's global B-car platform - shared with the acclaimed new Fiesta - the B-MAX presents the company's vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility with a smart and stylish exterior.

The Ford B-MAX is just over 4 metres in length, only 13cm longer than the Fiesta five-door and a full 30cm shorter than the C-MAX; perfectly placing it to meet the fast-growing demand for downsized cars, suited to congested urban conditions without compromising on interior space or passenger comfort.

Its ground-breaking concept was developed following an intensive innovation project, in which Ford teams spent a considerable time observing drivers in their daily routine - going shopping or picking up their children from school - to understand exactly what customers really wanted in a compact car.

Unique Ford Easy Access Door System
The unique Ford Easy Access Door System features conventional, hinged front doors and rear sliding doors. The traditional central pillar structure is integrated into the front and rear doors, rather than forming part of the bodyshell itself.

When both front and rear doors are open there is unparalleled access to the interior, with an aperture more than 1.5 metres wide. This is around twice the width offered by competitors with alternative door concepts and makes it significantly easier to enter or exit the rear seats, attend to children in child seats, or load and unload shopping.

Ford B-MAX's twin sliding rear doors also make access easier in crowded streets or narrow parking bays. The front and rear doors can be opened completely independently, so the front or rear cabin can be accessed as required.

Flexible and easy-to-use interior
The B-MAX combines the Ford Easy Access Door System with a flexible and easy-to-use seating system. The 60/40 split rear seats can be folded flat with a simple 'one-hand, one-motion' mechanism. The front passenger seat can also be folded flat, creating an extensive flat load floor from front to rear, capable of accommodating loads measuring up to 2.34 metres in length.

The generous access makes it particularly convenient to load bulky items such as flat-pack furniture or even a small bicycle through the side doors. An adjustable load floor in the boot creates a flat load space when the rear seats are lowered, with extra room underneath for valuable items that can be hidden from view.

Drivers benefit from a higher 'command' seating position in the B-MAX, with an overall vehicle height 12cm higher than the Fiesta. This also significantly improves rear seat legroom and headroom.

Engineered for outstanding protection
Front and rear doors are reinforced with ultra-high-strength boron steel in key load-bearing areas, with high-strength and ultra-high-strength steels accounting for 58 percent of the body and door structure.

In the event of a side impact, the door frames work together to absorb the crash energy. In extreme instances, special crash catchers (which lock the doors together), a reinforced latch mechanism and an integrated central pillar combine to ensure the doors remain firmly attached to the roof and floor structure.

The new Ford B-MAX offers seven state-of-the-art airbags: driver and front-seat passenger airbags, 3D thorax side airbags, curtain airbags that run the entire length of the cabin and a driver's knee airbag. B-MAX also offers deactivation of the front passenger airbag, for those carrying a rear-facing child seat, through a standard switch mounted at the end of the instrument panel.

Ford developed and implemented a unique test procedure to prove out the new B-MAX's body concept. The five-year testing programme included 5,000 virtual collisions and 40 real-world crashes; three years alone were devoted to ensure rear-door safety. This testing process included the construction of a bespoke rig system used to test the reinforced latches.

Compact, sporty and stylish
Ford has applied its kinetic design language to create a compact, sporty and stylish car which adds its own distinctive character to Ford's vehicle line-up.

The vehicle's striking front-end features a bold new interpretation of Ford's signature trapezoidal grille. Other distinctive kinetic design elements include strong headlamp graphics, the muscular shoulder line with its powerful undercut, a characteristic window line with its kick-up behind the rear doors, and prominent wheel lips.

The bold three-dimensional surfacing of the body-sides helps to avoid the tall, blocky look which is common in this class of vehicle, and includes a unique new rocker treatment, with a stylish 'zigzag' form on the rear doors.

Spacious premium interior
The car's spacious interior features the same kinetic design approach, and the bold graphics and sculpted surfaces develop the themes found in Ford's latest small and medium cars. Distinctive features include the slim, wing-like section of the upper instrument panel which reaches out to the door panels, and the prominent centre console, which flows down between the front seats.

High quality, contemporary materials emphasise craftsmanship and detailing. The choice of premium materials extends to full leather upholstery with premium embossed leather, while an optional full-size panoramic glass roof enhances the sensation of space.

All-New Ford B-MAX - Packed with Ingenious Technology for Smart and Economical City Driving

The ingenious new Ford B-MAX, which goes on sale in European markets this summer, offers customers some of the most advanced small car technology and delivers a more connected, economical and enjoyable driving experience.

B-MAX is the first European car to offer SYNC, Ford's voice-activated, in-car connectivity system featuring award-winning Emergency Assistance, designed to assist occupants to place a call to the emergency services in the event of a crash.

Ford's low-CO2 ECOnetic Technology delivers class-leading fuel economy and CO2 emissions for both petrol and diesel engines.

Ford B-MAX features class-leading driving dynamics and is the first vehicle in its segment to offer Active City Stop, a system designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front.

Ford's global small car vehicle line director Joerg Beyer said: "The B-MAX is packed full of ingenious features, from the powerful SYNC voice control system to the innovative 1.0-litre EcoBoost engine to the advanced Active City Stop system. These technologies have helped us deliver a compact car which is smarter and more connected, cheaper to run, and above all, more fun to drive."

Ford SYNC technology with Emergency Assistance
One of the most technologically advanced small cars; the new B-MAX is the first European Ford to offer the company's acclaimed SYNC system.

SYNC is an advanced voice control, device integration and connectivity interface. It enables users to connect mobile phones and music players by Bluetooth or USB, make hands-free telephone calls, and control music and other functions using voice commands.

It can automatically transfer contact information from a connected Bluetooth device to the vehicle, allows calls to be activated using straight-forward voice commands and reads text messages aloud from compatible phones connected using Bluetooth.

The system, already featured on more than 4 million vehicles in North America, is expected to feature on more than 3.5 million new vehicles in Europe by 2015. SYNC also enables B-MAX to offer the innovative new Emergency Assistance feature which is designed to assist the occupants to call the local emergency services operator in the event of an accident.

Emergency Assistance won the "Best Mobile Innovation for Automotive, Transport or Utilities" category at the 2012 Global Mobile Awards, Barcelona.

The system is capable of communicating with emergency services in more than 30 countries and is provided to customers free of charge for the life of their vehicle. Through the GPS locator in the vehicle, Emergency Assistance communicates with the emergency services operator in the correct language to call for help if needed.

ECOnetic Technologies help deliver best-in-class fuel economy
The Ford B-MAX brings new standards of fuel efficiency to the compact multi-activity vehicle class with Ford's latest petrol and diesel powertrains equipped with low-CO2 ECOnetic Technology.

The petrol engine line-up is led by the three-cylinder 1.0-litre Ford EcoBoost petrol engine, available in 100PS and 120PS versions. Equipped with the Ford Auto-Start-Stop system as standard, the 120PS EcoBoost engine achieves class-leading CO2 emissions of 114g/km and fuel consumption of 4.9l/100km (57.6mpg).

Other petrol engine options include the 90PS 1.4-litre Duratec unit, and the 105PS 1.6-litre Duratec engine which is paired with Ford's high-efficiency PowerShift six-speed automatic transmission with advanced dual clutch technology.

B-MAX is available with a choice of two Duratorq TDCi diesel engines, both offering outstanding performance and fuel efficiency. The 95PS 1.6-litre engine delivers best-in-class CO2 emissions of 104g/km and fuel consumption of 4.0l/100km (70.6mpg). The 75PS 1.5-litre diesel, closely derived from the 1.6-litre engine, appears for the first time in Ford's European product range. It achieves CO2 emissions of 109g/km and fuel consumption of 4.1l/100km (68.9mpg).

ECOnetic Technology is fitted as standard to all B-MAX vehicles and includes Electric Power Assisted Steering, which requires less energy than hydraulic power assisted steering systems; Gear Shift Indicator to highlight the most efficient gear changing points; and the Ford Eco Mode driver information system which helps drivers adopt a more economical driving style. Smart Regenerative Charging, which charges the battery at the most economical point in a journey, is also featured on the 1.0-litre EcoBoost and 1.5/1.6-litre Duratorq engines.

Ford Atlas Concept, 2013

 

 

 

 

 

 

 

 

 

•  Ford Atlas Concept, 2013

Ford unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

Design with purpose
The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille - all to reinforce its functional Built Ford Tough® image.

Designers enhanced truck functionality, while creating new advanced features(see infographic here). For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers - along with integrated storage for smaller items. "Floating" instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

Leading fuel efficiency
The Ford Atlas Concept features a next-generation Eco Boost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel - and smartly suspends the feature when the truck knows it is towing.

Eco Boost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 Eco Boost engines have been sold globally, including 250,000 in the Ford F-150.

The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic elements that reduce wind resistance. They are:

• Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds
• Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels' motion to power the shutters
• Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance - helpful for off-roading
• Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance

The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.

Work and play smarter, not harder
Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features:

• Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes a step further by adding the ability to also act as a cargo cradle - lifting and holding extra-long cargo items above the truck and freeing valuable bed spaceTrailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob. Ford research shows that backing a trailer is often the most intimidating task a truck customer can face
• Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic Hitch Assist helps precisely line up the truck's hitch with the trailer coupling, eliminating maneuvering guesswork by showing visual cues in the truck's center display screen
• 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird's-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck - such as on a busy job site or grocery store parking lot
• LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic
• LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights
• Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed - from landscaping equipment to dirt bikes

Ford Focus Zetec S, 2012

 

 

 

 

• Ford Focus Zetec S, 2012

Ford introduces the sporty Zetec S to its acclaimed all-new Focus line up. Developed specifically for UK customers, Ford Focus Zetec S combines sporty styling with the debut of the 1.6-litre 180PS EcoBoost petrol engine.

Based on the existing Zetec model, it adds a full sports styling kit including unique front and rear spoilers with lower sill extensions and 17in alloy wheels together with sports suspension featuring stiffened springs and dampers, aluminium-style sports pedals, rear LED tail lamps and Ford Power starter button.

The Ford Focus Zetec S is available now in five-door bodystyle with estate to follow in February 2012, and is offered with a choice of four engines including the 1.6-litre 180PS EcoBoost turbo-charged petrol engine which has a top speed of 138mph, reaches 0-62mph in just 7.9sec and emits only 139g/km CO2. Any Focus Zetec S chosen with this engine or the 1.6-litre 115PS TDCi carry the ECOnetic Technology badge, as they benefit from auto start-stop, Ford ECO mode, gear shift indicator, active grille shutter and smart regenerative charging.

The 1.6-litre 125PS Ti-VCT petrol and the 2.0-litre 163PS TDCi are also available and can be specified with either manual or PowerShift automatic transmission.

At £18,745 on the road the Ford Focus Zetec S is priced just £1,250 above the equivalent Zetec derivative, which represents outstanding value, as if purchased separately, the additional features would add over £1,700. The Zetec S and Titanium are identically priced so customers can choose either sport or luxury at the same price point.

Options include the technology-laden Driver Assistance Pack which has received several awards, cruise control with Active Speed Limiter and a Zetec S interior pack featuring Inferno Red partial leather, heated front seats, power driver seat, power rear windows and global closing for £800.00.

Ford Focus ST-R, 2012

 

 

 

Ford Focus ST-R, 2012

As the all-new Focus ST road car makes its global production debut, Ford is giving a European welcome at the 2011 Frankfurt Motor Show to a special motorsport counterpart - the race-tweaked, production-based Ford Focus ST-R.

Despite its close resemblance to the Focus ST road car, the Ford Focus ST-R is purpose-built for the track by Ford Racing in North America as a fully-prepared competition car. It features a powerful 2.0-litre EcoBoost engine, FIA regulation roll cage, uprated brakes and track-tuned suspension.

Starting in North America, to race in a variety of series.
The all-new Ford Focus ST-R has been crafted by engineers at Ford Racing - with technical support from Ford's Global Performance Vehicles group - to allow it to compete in a huge variety of series, including Grand-Am ST, World Challenge TC and Canadian Touring Car Series. Ford also hopes teams will race the car in key European motorsport series and major national events such as the 24 Hours of Nürburgring.

Its linkage to the new Focus ST road car is no accident.
Initially homologated for American and Canadian touring car racing, Ford Focus ST-R will be available to order from Ford dealers in North America by seasoned hardcore professional drivers, amateur racers and track day enthusiasts as well. Ford's vision is to broaden availability to additional regions in the future.

For North American customers, the Ford Focus ST-R is the latest in a long-line of turn-key race cars offered by the company including the Mustang FR500C, Mustang FR500S, Mustang Cobra Jet, Boss 302R and Boss 302S. The ST-R offers clear links to the Focus ST road car.
Development work on the Ford Focus ST-R will also result in a range of Ford Racing parts to be made available to racers and enthusiasts around the world.

Focus Role in Ford's Global Motorsport Strategy
The Frankfurt debut of the Ford Focus ST-R is part of an aggressive motorsport presence for Ford, as its strategy to support motorsport development across its core global vehicle platforms gains traction. Ford is applying engineering and development expertise for vehicles like Focus ST-R to spur success in competition similar to that being enjoyed by the Fiesta in RallyCross and the X Games.

The global Focus race car development - a major plank in Ford's new global motorsport strategy - is based on international S2000 regulations. Focus ST-R adds momentum to the new Focus motorsport story launched by Team Aon in the British Touring Car Championship.
Both the Team Aon Focus BTCC car and the new Ford Focus ST-R are evidence of a Ford strategy with global ambitions to help privateers to be competitive on all levels.

The Ford launched its global motorsport development program last year. At its core is technical support for privateers who chose to compete with global Ford vehicles with access to affordable, globally competitive hardware.

Ford Fiesta, 2011

 

 

Ford Fiesta, 2011

The Ford Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
 

The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.

Kinetics and aesthetics
Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Ford Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.
Up front, Ford Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Ford Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.

Adding eyes to the Ford Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Ford Fiesta provides ample space for occupants and their gear.
The Ford Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.

The Inside

Ford Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.
The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.

The North American Ford Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Ford Fiestas also offer leather with sporty contrast accent color piping.

Soft, sculptured surfaces and the centerstack layout provide the Ford Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.

Fun, with fuel efficiency
Ford Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Ford Fiesta expected to deliver best-in-class fuel economy at 40 mpg.

Ford Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.

The Ford Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.
Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Ford Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.

Power steering conserves fuel
For confidence-inspiring on-road dynamics, Ford Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.

The Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.

Strength, safety, quality and quiet
More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.
The Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. Advance Trac with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy system.

Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.
Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.

Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.

Features and functionality
From class-exclusive automatic climate control to a standard aux input, Ford Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.
Ford Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Ford Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.

Ford Fusion Hybrid, 2010

Ford Fusion Hybrid, 2010

 

For the 2010 model year, the Ford Fusion adds an all-new hybrid model. The Ford Fusion Hybrid and Mercury Milan Hybrid join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.

The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy. Additionally, the propulsion system for the Ford Fusion Hybrid and Mercury Milan Hybrid transitions between gas and electric power and back more efficiently and seamlessly.

The overall system upgrade allows the Ford Fusion Hybrid and Mercury Milan Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

The next-generation hybrid system features:
    * New 2.5-liter 4-cylinder engine (155 horsepower/136 lb.-ft. of torque) running the proven Atkinson cycle mated to an electronically-controlled continuously variable transmission or e-CVT.
    * Intake Variable Cam Timing (iVCT), which allows the vehicle to more seamlessly transition from gas to electric mode and vice-versa. The spark and cam timing are varied according to the engine load to optimize efficiency and emissions.
    * Enhanced electronic throttle control reduces airflow on shutdowns, reducing fueling needs on restarts.
    * Wide-band lambda sensor analyzes the air-fuel ratio and adjusts the lean/rich mixture accordingly to keep the system in balance and to minimize emissions.
    * A new smaller, lighter nickel-metal hydride battery has been optimized to produce 20 percent more power. Improved chemistry allows the battery to be run at a higher temperature and it is cooled using cabin air.
    * An added variable voltage converter boosts the voltage to the traction battery to operate the motor and generator more efficiently.
    * A new high-efficiency converter provides 14 percent increased output to accommodate a wider array of vehicle features.
    * Smarter climate control system monitors cabin temperature and only runs the gas engine as needed to heat the cabin; it also includes an electric air conditioning compressor to further minimize engine use.
    * The regenerative brake system captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by first delivering full regenerative braking followed by friction brakes during city driving.
    * A simulator brake actuation system dictates brake actuation and delivers improved brake pedal feel compared to the previous generation braking system.

The Ford Fusion Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.

SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon.

EcoGuide uses a multi-layered approach to coach the driver to maximum fuel efficiency.
A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower. Technical enthusiasts will love the detailed gauges that will help them learn to become more efficient in their driving. Everyday drivers will love another new feature in this same gauge cluster. Called "Efficiency Leaves," the system "grows" leaves and vines on-screen to reward customers for efficient driving.

Drivers can choose one of four data screens to choose the information level displayed during their drives. They are:
    * Inform: Fuel level and battery charge status
    * Enlighten: Adds electric vehicle mode indicator and tachometer
    * Engage: Adds engine output power and battery output power
    * Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data (trip fuel economy, time-elapsed fuel economy and miles to empty). The engine coolant temperature indicator turns green when engine conditions are warm enough to allow engine pull-down.

Several other elements help differentiate the Ford Fusion Hybrid from its gas-powered sibling, including unique hybrid "road and leaf" badging on both sides and the rear of the vehicle; unique 17-inch, eight-spoke wheels; eco-friendly seat fabric made from post-industrial 100 percent recycled materials; and a standard 110-volt power outlet.

Ford F-150 Harley-Davidson, 2010

Ford F-150 Harley-Davidson, 2010

 

 

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Standard are 22-inch low-profile performance tires - the largest in the F-Series lineup - and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson - Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.
The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.