Chrysler 300 Motown Edition, 2013

 

 

 

•  Chrysler 300 Motown Edition, 2013

If cars are the heart of the Motor City, music is its soul. The new 2013 Chrysler 300 Motown pays tribute to the Motor City's resurgence and determination through Detroit-born style and world-class ingenuity. Harking back to the days when bright work ruled Woodward and Jefferson Avenues, this limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. Large 20-inch polished "heritage" design aluminum wheels provide an elegant look, while its touring-tuned suspension delivers world-class levels of ride, handling and comfort. Completing this Chrysler flagship sedan's curb appeal are black accented Chrysler wing badges and "Motown" fender badges that transcend the city's rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.

Inside, the new 2013 Chrysler 300 Motown is further proof that style and luxury can come from a place like the Motor City. Unique Pearl White Nappa leather seating with perforated inserts are surrounded by a black interior environment for a contemporary look. Tying in the contrasting interior theme are black piping and accent stripes on the seats, while a debossed "Motown" logo on the front seatbacks provide thoughtful detail. Extensive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing this special-edition interior environment are authentic Black Olive Ash wood trim and satin silver finished accents.

Special Pre-loaded 100 Tracks of Motown
Making sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4's SD card reader. State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment's largest touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the segment-exclusive 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.

Best-in-class V-6 Fuel Economy
Once limited to premium import vehicles costing twice as much, the Chrysler 300 Motown features a segment-exclusive ZF eight-speed automatic transmission paired with its award-winning 3.6-liter Pentastar V-6 engine for best-in-class V-6 fuel efficiency with up to an EPA estimated 31 highway mpg. With 292 horsepower on tap and a state-of-the-art transmission design, the Chrysler 300 Motown delivers world-class precision and refinement.

Motown Soul Arrives This Spring
The 2013 Chrysler 300 Motown arrives at Chrysler's US dealerships in the spring of 2013 and has a U.S. Manufacturer's Suggested Retail Price of $32,995, excluding $995 destination charge.

Chrysler 300 Glacier, 2013

 

 

•  Chrysler 300 Glacier, 2013

Through lifestyle driven models, the new 2013 Chrysler 300 continues to show the numerous personalities that are capable from its elegant and iconic design. Beginning with the ultimate in muscle - Chrysler 300 SRT8, the ultimate in luxury - new Chrysler 300C John Varvatos Luxury Edition, the ultimate audiophile - Chrysler 300S with Beats by Dr. Dre, and now arriving in time to tackle winter, the ultimate all-weather athlete - the new Chrysler 300 Glacier.

From cruising through the city, to escaping away to a snow-covered ski resort, the new 2013 Chrysler 300 Glacier has a commanding design presence and the power and all-weather capability to carve through some of the most snow-covered landscapes.

With its state-of-the-art eight-speed automatic transmission, steering-wheel mounted paddle shifters, and a more powerful 3.6-liter Pentastar V-6 engine with new sport-tuned exhaust and cold-air induction system delivering 300 horsepower — the new 2013 Chrysler 300 Glacier delivers best-in-class fuel economy (18 mpg city / 27 mpg highway, while providing maximum all-weather traction, efficiency and driving performance through the segment's most advanced AWD system. For even more power, the new Chrysler 300 Glacier offers the legendary 5.7-liter HEMI® V-8 engine with four-cylinder mode Fuel Saver Technology to deliver 363 horsepower and up to 23 mpg highway.

The Chrysler 300 Glacier's AWD system features a segment-exclusive active transfer case and front-axle-disconnect system to improve real-world fuel economy. No other major automotive manufacturer offers the combination of these two independent technologies. Chrysler 300's innovative AWD system seamlessly transitions between rear-wheel drive and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in rear-wheel-drive vehicles.

Building on the avant-garde appearance of the Chrysler 300S model, the new 300 Glacier features contemporary exterior and interior styling elements for a flagship sedan that delivers refinement within its landmark design. Hinting that this Chrysler 300 sedan was born with an ice-cool demeanor - unique body-color fascia accents, along with Gloss Black mirrors, headlamp bezels and Black Chrome sculpted horizontal grille blades give the Glacier a low-key street presence. Emphasizing the Chrysler 300 Glacier's iconic silhouette and head-turning proportions even more is an all-new Gloss Black painted roof option. Filling this AWD sedan's wheel wells and aiding in its world-class handling are unique 19-inch eight spoke aluminum wheels finished in Satin Carbon with P235/55R19 all-season performance tires. Exterior paint colors for this Chrysler 300 include Bright White, Billet Silver Metallic and exclusively to this model, Glacier Blue Pearl Coat.

The interior of the Chrysler 300 Glacier exudes an athletic-luxury theme with 12-way power driver and passenger sport seats featuring black "Falls" cloth in the seat centers and leather-wrapped bolsters in black and finished with black French-seamed stitching. Exclusive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. For even more spirited driving die-cast steering-wheel mounted paddle shifters with "sport mode" are ergonomically designed behind the 300 Glacier's black leather-wrapped thick-rimmed steering wheel. Completing the enthusiast-designed interior are matte carbon hydrographic accents and black floor mats with black velour binding and "Glacier" logo embroidered.

The 2013 Chrysler 300 Glacier is available in U.S. dealerships now, with a Manufacturer's Suggested Retail Price (MSRP) of $36,845 (excluding $995 destination).

Chrysler Delta, 2012

 

 

 

 

 

 

 

 

 

 

 

 

•  Chrysler Delta, 2012

The new Chrysler Delta, which is now on sale in the UK, is all about adding value to people's lives. It offers family saloon space in a compact hatchback body. It introduces executive car equipment to a wide market. It features sophisticated technologies that are entirely new to this size of car. And it presents all this at prices, starting at just £16,695 OTR, that equal or undercut many less gifted rivals.

With its sophisticated appearance, sumptuous interior and four state-of-the-art engines, the Delta is an accomplished re-entry into the C segment for Chrysler. On sale here now, it provides the sort of interior space expected from a far larger vehicle. Yet a host of all-new electronic driver aids ensures that the Delta is satisfying to drive as well as being very comfortable for both front and rear seat passengers.

Along with its smaller sister, the new Chrysler Ypsilon, Delta marks the resurgence of Chrysler Group LLC, which was formed in 2009 as a strategic alliance with Fiat. Chrysler's portfolio contains some of Europe's most recognisable vehicles, including the 300C saloon and top-selling Grand Voyager MPV. Now with the help of Fiat's experience and knowledge in the small and medium-sized car sectors, Chrysler can infuse compact, more environmentally friendly models with the luxurious character traits of its bigger cars.

Chrysler brand director Nigel Land says: "People know us for large vehicles such as the Grand Voyager and 300C. We are transferring the values that lie behind those cars to the B and C segments. We are not going for high volumes. We want to be the choice for people who are seeking a credible alternative to traditional segment offerings.

The Delta has already made a promising start, with CAP predicting strong residual values. Part of this is down to the expectation that buyers will welcome some of the features it introduces to the family hatchback sector. The rear seat slides for maximum versatility and when it's in its rear position there is a class-leading 1010mm of leg room in the back. Passengers can recline the seat back up to 25 degrees for extra comfort. And there are a host of 'large car' technologies available, such as Magic Parking, Lane Departure Control and Blue&Me™.

The theme of versatility embues the entire Chrysler Delta range. There are four trim levels: S, SE, SR and Limited. There are four engines too, starting with a lively petrol 1.4-litre TurboJet and a more powerful 140bhp 1.4-litre that uses Fiat's ground-breaking MultiAir technology. These are supplemented by a pair of potent yet economical diesels, in 1.6-litre and 2.0-litre capacities, which benefit from second generation MultiJet technology. All models feature six-speed gearboxes with a semi-automatic version available on the 1.6 SE MultiJet.

Standard equipment is satisfyingly high. Even the range-starting S model offers a radio/CD with MP3 compatibility, front foglamps with cornering function, remote keyless entry, manual air-conditioning and power windows front and rear. And the range-topping Limited model comes with Blue&Me™, a Navigation system, headlamps with dusk sensors, reclining rear seats and leather upholstery.

Safety comes as standard throughout the Delta range, so all models are equipped with Daytime Running Lights (DRL), six airbags, three-point safety belts for all five seats, ABS anti-lock braking with Electronic Brakeforce Distribution (EBD), Electronic Stability Control (ESC), Hill Holder and Anti Slip Regulation traction control. It also incorporates Linearisation Torque Feedback (LTF), Torque Transfer Control (TTC) and Drive Steering Torque (DST), all of which are designed to improve handling.

STRIKINGLY SOPHISTICATED
Drivers looking to make their mark without spending a small fortune will appreciate the new Chrysler Delta. Handsome, dynamic and sophisticated, the striking modern design ensures it stands proud of more conservative rivals, and yet is very competitively positioned.

At the front, high tech projector style headlamps are instantly recognisable because they feature bright LED Daytime Running Lights (DRL) as standard equipment. Front fog lamps with cornering function also come with every model and sit either side of a front air intake designed to give the Delta a sporty look. Combined with Chrysler's newly styled shield grille and neatly sculpted bonnet, it makes for a stylish alternative to the mainstream.

With a high waistline rising to the rear, the Delta has an equally sporty stance from the side, helped by the standard rear spoiler that blends into the rear window. A sophisticated appearance at the back is set off by a rear window that has no surrounds and is flanked by curved, vertical LED tail lights.

SPACIOUS TRAVEL
The Chrysler Delta has been developed to offer driver and passengers the levels of on-board comfort they might expect from a much larger, much more expensive car.

The first thing that will strike anyone slipping inside the Delta is the sheer space. In size terms, with its 2700mm wheelbase and 4520mm overall length it sits at the larger end of the C segment. But inside it has the kind of room you're more likely to find in a D or even E segment model.

Chrysler has employed techniques usually found in MPVs to make this space as flexible as possible. Unusually for this sector, the rear bench slides backwards and forwards (not on Limited versions). It means owners can choose to increase boot space, if for example they have small children in the rear seats, or give rear seat passengers limousine levels of leg room.

With the back seats in their forward position the Chrysler Delta still offers rear passengers a remarkable 930mm of leg room. With the rear seats in their most forward position, the boot offers 465 litres. And even when the backrest is as far back as it'll go there's still a healthy 380 litres. The boot also features a small space under the floor. This provides a hidden compartment for valuables and means that when the seats are folded down, the 1190 litres of space has a continuous flat floor.

The rear seats don't just slide, they recline 25 degrees backwards too, offering passengers impressive comfort options. This is further emphasised by the quality of the fabrics used inside, which present owners with the sort of high-class materials and build quality they'll be more used to in much more expensive models. This should appeal to buyers who are downsizing, one of Chrysler's target markets.

Materials such as leather and Alcantara are used extensively, while on lower trim levels the dashboard is covered with Benova, a soft premium textile. This is the first time Benova has been used on such an accessible vehicle; until now it's been reserved for prestige brands. On Limited versions the dashboard is covered in Poltrona Frau Leather.

The range-starting S model has premium fabric covered seats while in SE variants they're cloaked in Carbony 3D fabric. This high-tech cloth has a three dimensional effect and features contrasting Alcantara inserts. The SR has Alcanatara with leather inserts, while the top of the range Limited comes with full leather trimmed seats finished with classic piping round the edge for an authentic executive feel.

The dashboard has been designed to feel substantial without being too imposing. Centre console buttons are illuminated by a white light for quick and easy identification. Elsewhere, elements of the cabin are aimed at the driver-such as the centre console, steering wheel and instrument surrounds that are highlighted by a metallic-effect Satin Silver paint.

The sophisticated feel of the Delta's cabin is reinforced by thoughtful detailing throughout. Chrome finishes are used on the door handles, radio, climate control knobs and dashboard. The front seats on SE, SR and Limited models have the new Chrysler logo on the head restraints. The glovebox and grab handles both have the slow sprung return you associate with refined cars. And the roof is lined with a new polyester-based material that reduces cabin noise on the move.

It's not just in comfort terms that the Chrysler Delta has been designed to excel. It's also had safety engineered into it from the ground up. The result is that it's won a European New Car Assessment Programme (EuroNCAP) five star crash safety rating. This is thanks to six airbags fitted as standard (front, window and curtain bags on both sides), and five three-point safety belts, with load limiters and pretensioners fitted to the front seats.

In addition to that, the Delta is packed with standard equipment to make driving as safe possible. It comes with ABS anti-lock braking and Electronic Brake Distribution (EBD) to ensure maximum stopping power is deployed in an emergency situation. Powerful disc brakes are used front and rear, and in an emergency stop the hazard lights are automatically switched on.

WHERE SAFETY, FUN AND COMFORT COMBINE
It's not just the Chrysler Delta's generous level of interior space that has the hallmark of an executive car. Its sleek shape also cloaks the kind of large-car equipment levels that until now haven't been available to drivers buying a mid-sized family hatchback.

Designed to ensure that the Delta tops the class when it comes to comfort, safety and driving dynamics, innovative technology has been used from the very earliest design stages.

Absolute Handling System and Drive Steering Torque
To enable drivers to make the most of their Chrysler Delta, it's been fitted with some pioneering electronic systems to make life at the wheel more enjoyable yet even safer. Prime among these is the Absolute Handling System. This is an amalgamation of various existing technologies such as Electronic Stability Control (ESC), Hill Holder to ensure perfect hill starts every time, Anti Slip Regulation (ASR) which uses brake and engine control to optimise traction at any time, and MSR which cuts in to ensure engine torque isn't interrupted if a swift down change is needed during a climb.

Where the Absolute Handling System really stands out from the crowd is by encompassing Linearisation Torque Feedback (LTF), Torque Transfer Control (TTC) and Drive Steering Torque (DST) in its suite of skills.

The new DST is an electronic steering system that suggests the moves drivers should carry out to maximise road holding and therefore security. It does this through generating torque at the steering wheel courtesy of a continuous interaction between the electric power steering and the Absolute Handling System which controls the car's dynamics. The DST means that if the car begins to oversteer, the most appropriate manoeuvre to maintain control is 'suggested' to the driver.

The DST also has a Mu-Split Control Function (MCF) which works over surfaces with different levels of grip. This enables automatic countersteering to prevent the vehicle from spinning and reduces braking distance by 10 per cent.

The LTF comes to life when it detects high lateral acceleration. Assuming this to be the result of sporty driving it boosts the steering wheel's resistant torque to improve road feel for the driver, particularly through fast bends.

The Delta also features a new TTC system designed to improve the transfer of torque to the driven wheels. When the driver accelerates through a bend, the brake is constantly modulated on the inner front wheel to increase traction to the loaded outer wheel. By distributing torque between the front-driven wheels in this continuous dynamic manner, it simulates the behaviour of a Limited Slip Differential to give the driver a feeling of improved agility and better traction.

Generously equipped
As well as being packed with systems designed to make it more comfortable, safer and better to drive, the Chrysler Delta features a generous level of standard equipment. Even in standard S guise it comes with a radio/CD with MP3 files compatibility, air conditioning, adjustable steering wheel with audio controls, power windows front and rear, and 'follow me home' headlights that delay switching off.

The SE model features trim enhancements such as a quality finish to the dash and doors, a refrigerated compartment in the cabin, chromed door handles and window surrounds, and 16-inch alloy wheels. The SR builds on that with two-zone automatic climate control, Alcantara leather upholstery, Cruise Control and 17-inch alloy wheels. Options include a panoramic sunroof that takes up 80 per cent of the total roof space, a Bose Audio System and an electrochromatic dimming rear view mirror.

Navigation Versions
Both SE and SR trim levels of the Chrysler Delta also feature Nav versions which come equipped with Blue&Me™ Nav. The result of a joint venture between Fiat and Microsoft, this extremely simple-to-use system allows drivers to manage their music and phone calls easily and safely, using either voice controls or buttons on the steering wheel.

Blue&Me
Delta owners can make calls and play music the way they want with Blue&MeTM, developed in conjunction with Microsoft.

It works via Bluetooth®, so users can safely stay connected while they are driving. The buttons on the steering wheel are easy to use to answer and make a call. There is also voice recognition, allowing calls to be made and connection within seconds.
As soon as users of Blue&MeTM receive an SMS text message, it notifies them. And at the push of a button or by voice command, the message will be read out over the car's speakers.

For playing music, users can plug in their USB stick or MP3 player into the port provided to get their favourite music at their fingertips, or by voice command.
The buttons on the steering wheel allow the driver to skip through albums or tracks which are shown on the dashboard display. Alternatively, voice command technology allows operations via simple voice commands like 'Next', 'Previous' and 'Play'.

Nav
The navigation system has a 6.5" colour screen, voice recognition and SD-card map management. Map updates are possible through the NAVTEQ MAP CARE programme.
Both Blue&MeTM and the Navigation System are standard on Nav versions and are also standard on Limited (*Nav versions are available on the SE and SR trim levels).

As well as this, the range-stopping Limited model is fitted with parking sensors, dusk sensors and a tyre pressure monitoring system. This car's top model status is highlighted by gold exterior 'D' badges replacing silver on the B-pillar, twin chrome exhaust tail pipes and unique 17-inch alloy wheel designs.

Magic Parking
The larger the car, the more difficult finding a parking space can be. Chrysler provides a solution to this problem with its optional Magic Parking.

Pushing a button on the dashboard activates the system which then uses radar sensors mounted in the front and rear bumpers combined with wheel speed sensors to measure the length of empty parking spaces. If it detects one that is free from obstacles and is long enough to accommodate the car, the driver is informed by a beeping noise and a message on the dash. If the driver decides to park in it, the car's computer takes over the steering to carry out the reverse parallel parking manoeuvre. The driver retains control of the accelerator and brake and is permitted a speed of just over 4mph. The driver can deactivate the system at any time, either by turning the wheel, changing out of reverse or pressing the button on the dashboard.

Lane Departure Control
Today's roads are so crowded that another pair of eyes always comes in handy. And that's exactly what the Chrysler Delta's optional Lane Departure Control provides.

The main element of this is a TV camera with image-processing software. This sends data on the geometry of the road in front of the vehicle to the onboard computer enabling the car to 'recognise' road markings. The car's control unit then decides what sort of steering inputs are needed to keep the car within the lines on the road. If these aren't applied and the car starts to drift out of its lane, a motor generates torque on the wheel to tell the driver which direction they need to steer to stay in the lane. It only intervenes if the car starts to change lanes without indicating. The driver can override it at any time.

DELTA FORCE
The Chrysler Delta benefits from Fiat Powertrain Technologies' (FPT) experience of designing, developing and building small, yet highly efficient and powerful award winning engines. Whichever one of the two petrol and two diesel engines buyers choose, they can be sure of optimum fuel economy and impressive torque.

1.4 litre Turbo-Jet - Petrol
Giving a combination of sporty refinement and great value, and developed as part of the FIRE (Fully Integrated and Robotised Engine) range of engines, this power unit guarantees the best possible performance for the lowest possible fuel consumption (44.8mph Combined Cycle), and a 2 year/18,000 mile service interval helps to make this a highly economical choice.

1.4 litre MultiAir
The second engine in the Delta range is a more powerful 140bhp 1.4 litre petrol which utilises FPT's award-winning MultiAir technology.

MultiAir technology works by allowing the direct metering of air stroke-by-stroke, cylinder-by-cylinder through the intake valves without using the throttle. The benefits of this technology are wide ranging: - maximum power is increased by up to 10% because of the adoption of a power-orientated mechanical camshaft profile; and low-end torque is improved by up to 15% through early intake valve closing strategies that allow maximisation of air mass in the cylinder. By eliminating pumping losses, a 10% reduction of fuel consumption and CO2 emissions is achieved over naturally aspirated and turobcharged engines not using MultiAir technology. Optimised valve control strategies during warm-up and internal Exhaust Gas Recirculation (iEGR, which is realised by re-opening the intake valves during the exhaust stroke) mean that substantial HC/CO and NOX reductions can also be achieved.

MultiAir technology combines to allow this engine to exceed the excellent MPG of the 1.4 Turbo-Jet, achieving 49.6mpg (Combined) with significantly higher BHP and torque figures.

1.6 MultiJet 120bhp
The first diesel engine in the Chrysler Delta range is a 120bhp FPT developed MultiJet available to customers purchasing Delta SE and SR versions, with a 6 speed semi-automatic transmission available on SE versions.

MultiJet is another ground-breaking development from FPT which in this latest guise allows eight injections per combustion cycle. This is possible due to the new MultiJet II injector patented by FPT, and integrated into the ECU by Magneti Marelli. The shutter in the injector is hydraulically balanced, which allows a larger sealing diameter, with reduced shutter strokes. This servovalve allows fuel quantities to be injected into the combustion chamber quicker, and with greater accuracy.

The shutter stroke has been reduced to 20µm (microns), which has allowed the interval between two consecutive injections to be dramatically reduced. This allows the injection rate to be modulated, to achieve greater combustion process control. This new injection mode is called Injection Rate Shaping. The results are reduced noise, fuel consumption of 60.1mpg (Combined) and reduced pollutant emissions.

When a customer chooses the semi-automatic transmission, the benefits of MultiJet technology are amplified, with 61.4mpg (Combined) and 120g/km CO2.

2.0 MultiJet 165bhp
The most powerful engine in the Delta range is available exclusively on the Delta Limited. Customers can thus enjoy the most luxurious trim level with the most appropriate engine.

The 2.0 MultiJet features all of the MultiJet technology available on the 1.6, but in a more potent package, offering 165bhp and 360Nm of torque. Economy figures are still impressive at 55.4mpg (Combined) with CO2 emissions at 135g/km.

Chrysler 300C, 2012

 

 

 

 

 

 

•  Chrysler 300C, 2012

Though instantly recognisable as a motoring icon, the 2012 Chrysler 300C, which goes on sale in the UK on 14 June 2012, is new in every respect. Better built, safer, even more lavishly equipped and more efficient than its predecessor, the new Chrysler 300C retains a unique position in the executive sector. By offering the type of engineering, design, materials and driving dynamics that European buyers expect, combined with American style, personality and value for money, the 2012 Chrysler 300C will appeal to head and heart.

Unlike many rivals which offer a baffling array of engine sizes and trim levels, the new Chrysler 300C, which will become available here in two versions, promises the perfect power output for the car, with two well-judged specifications. The new 3.0-litre V6 turbo diesel benefits from Fiat Group Automobiles' ground-breaking MultiJet 2 technology to provide a class-leading compromise between effortless power and fuel-saving efficiency.

Whether in Limited or Executive guise, the Chrysler 300C is a very well equipped car. Much of the technology that rivals sell as premium priced optional extras feature as standard equipment on the Limited model. Rain Brake Support which helps keep the brake pads dry for better stopping power in poor conditions is unique to this class of car. Ventilated front seats and heated rears, the Uconnect infotainment system with Bluetooth, dual-zone climate control, an 8.4-inch touch screen display, mirrors that darken automatically to limit headlight glare, cruise control, and 18-inch wheels are all standard on the Limited model.

The Executive version has a Blind Spot Monitoring (BSM) system, radar Adaptive Cruise Control (ACC) and a two-panel panoramic sunroof as well as the forward collision monitoring system and 20-inch alloy wheels.

Met the biggest change over its predecessor is the quality of the new Chrysler 300C. By honing every step of the design, engineering and production processes of its new executive model, the American firm has taken a giant step forward in both perceived and actual quality.

The interior has high grade materials throughout, from the redesigned Nappa leather seats to real wood panels on the dashboard. The body is made from a variety of new materials including advanced high resistance and ultra-strong steel. The improved rigidity combined with all-new suspension means the rear-wheel drive Chrysler 300C doesn't just handle better than ever, it's also quieter and more refined too.

The more rigid construction also combines with a suite of nearly 70 electronic safety aids that ensure the Chrysler 300C offers top-class safety in a supremely stylish package.

QUALITY: AMBITIOUS TARGETS MET
The new Chrysler 300C has been designed to take on the best cars in the executive sector in terms of quality. Not only is it crammed with standard equipment, some of it a first for this class of car, it is also superbly built.

Even before build began, the American firm studied rival models covering a spectrum of performance attributes including quality, craftsmanship and refinement. The challenge was then to construct a car that matched or exceeded these levels. To help reach such ambitious targets, the 300C was one of the first Fiat-Chrysler Group vehicles to be examined during the digital design process by a special internal team for 'perceived quality' from the point of view of the most demanding customers.

Build
Perceived quality is the impression given to someone when they look at and touch things. Whether they're sitting in a seat, grasping a steering wheel or simply looking at the fascia, the shape of objects, the materials they're made from and the tactile sensations help people form an opinion of what they see.

In order that the view of the Chrysler 300C would be of a high quality executive car, this internal team worked in close contact with the designers and engineers to improve everything from the assembly and finishes to the quality of the surfaces and materials.

Advanced high-strength steel delivers world-class structural stiffness which leads to exceptional interior quietness, confident handling and outstanding safety performance. Sound suppression inside is further improved thanks to two composite underbody panels that provide more than 2.4 metres of acoustic insulation, a windscreen and front side windows specially designed for their exceptional acoustic performance, triple seals around the doors and special wheel well liners. A laser-braised roof panel and rail sections that deliver a clean, uninterrupted and aerodynamic unibody give further noise reduction.

To ensure this design is implemented in the best possible way, the factory where the 300C is built in Brampton, Toronto, Canada embraces the Fiat Group's World Class Manufacturing philosophy which has rigorous standards for all plant processes from safety and environment to maintenance, logistics and quality. The goal is to improve production performance and quality continuously with built-in flexibility while gradually eliminating waste.

Interior
The Chrysler 300C's cabin has been designed to exude luxury. Instrument and door panels are clad with soft-touch materials chosen to meet Chrysler's strict quality goals. For example, the steering wheel is finished in highly polished walnut and hand-stitched leather. But the stitches have been strategically placed so the driver's hands come into contact only with smooth surfaces.

The instrument panel is treated with the cast skin technique which appears similar to leather, while the seats are covered in Nappa leather. Real wood inserts on the instrument panel, doors, centre console and steering wheel surround further heighten the upscale appearance. The dashboard is finished with discreet chrome touches to emphasise the Chrysler 300C's high quality nature.

All-new seats have been designed to guarantee best-in-class comfort. These feature serpentine spring suspension as their foundation. A stiffer foam material is used in the side upholstery for improved lateral support while less dense foam is used in the lower part of the seats and in the backrest to increase comfort during long journeys. The front seats have four-way lumbar adjustment to suit individual tastes.

To improve rear seat comfort, the front seat backrests have a sculpted shape for about 20cm more knee room. To ensure more foot room, the seat guides are located at the edges of the base.

The interior has a pleasing ambiance thanks to muted Sapphire Blue LEDs. In front of the driver there's a new instrument cluster with two large faces. Features are accented with raised Sapphire Blue tick marks and chromed rings complete the contemporary and premium feel.

The driver also has the all-new Electronic Vehicle Information Centre (EVIC). Again in Sapphire Blue, this has been designed to be easy to read and logically displayed to keep the driver as informed as possible.

As with all roomy and refined interiors, the secret of the 300C's success is having plenty of storage. So that the central armrest is suitable for all shapes and sizes of driver, it slides lengthwise. Beneath it is a sliding tray and a compartment that contains the power connectors for USB devices.

All doors feature oversize pockets with bottle supports and there's a flocked rubber storage compartment with lighting ahead of the gear lever. The roomy glove compartment is split with a shelf and features a centrally mounted light for more uniform light distribution. The two front cup holders, cooled and heated as standard, come with LED lighting that intuitively glows blue when they're chilled, red when hot. They also feature locking rings so they can take bottles of various sizes. As an example of the trouble Chrysler has taken to get the detail of the Chrysler 300C exactly right, the roller closing that covers the front cupholders wasn't just optimised for style and functionality. It was also designed to make a high quality sound when opened and closed.

EQUIPMENT: LUXURY AS STANDARD
As befits a range-topping model, the Chrysler 300C is lavishly equipped, whether in Limited or even more luxuriously appointed Executive trim. And unlike the majority of its rivals the equipment comes as standard.

Everything possible has been done to make the Chrysler 300C an effortless travelling companion. Keyless Enter 'n Go employs electronic sensors to detect the key fob's presence. The car unlocks automatically and the engine starts by pushing a button without needing to insert a key.

The steering column, which adjusts forwards and backwards as well as up and down, has a memory function to allow more than one driver to get comfortable quickly. The pedals too can be adjusted for maximum comfort.

The automatic headlights 'know' when it's getting dark and turn themselves on without any driver intervention. They also feature Adaptive Forward Lighting (AFL) which adjusts the headlight beam up to 15 degrees to the left or right depending on which direction the front wheels are pointing.

To comply with current legislation, Daytime Running Lights (DRL) are standard, using efficient LEDs front and rear and High Intensity Discharge (HID) headlights provide lighting that's three times brighter than regular units. The headlights also employ the SmartBeam system that adapts them to the light in the surrounding environment, ensuring the 300C driver benefits from the maximum light possible without blinding oncoming traffic.

When it rains the automatic windscreen wipers detect drops on the windscreen and start working without the driver telling them to. And the Automatic Temperature Control system measures the humidity inside the vehicle and automatically demists the screen without any driver intervention.

The driver's side door mirror darkens automatically to reduce any dazzling created by the headlights of vehicles behind, as does the internal mirror. Both side mirrors lower themselves when reverse gear is engaged to give the driver better visibility of the ground, kerbs or other obstacles.

The full length dual pane panoramic sun roof, standard on the Executive, has an auto reverse function that can prevent the roof closing if it senses any obstruction. There's an automatic sun blind in the rear window that reduces heat inside the passenger compartment and increases privacy. This automatically lowers in reverse for maximum rear visibility.

Presuming that there are certain areas of the car that executive car buyers would prefer not to touch, the traditional fuel cap is a thing of the past on the Chrysler 300C. Instead the fuel flap opens at the push of a button. A fuel filler pipe opens when the pump nozzle is inserted and closes automatically when refuelling has been completed, helping to protect against theft and vandalism as well as fuel spills and incorrect fuelling.

To avert any danger of breakdown, an Intelligent Battery Sensor continuously measures the flow of current going to and from the battery. If it detects that the battery is running down it disables the less critical electric systems and warns the driver.

Uconnect
The Chrysler 300C features the company's advanced Uconnect infotainment system of on-board technologies that ensures driver and passengers remain connected, safe and comfortable.

This system displays all the information the driver or passenger requests on an 8.4-inch touch screen, the largest in this car's class. With its multimedia and portable mobile device connectivity, it is specifically designed to enrich the experience of driving and travelling in the Chrysler 300C.

For maximum safety and ease of use, audio and connectivity controls are located on the spokes of the steering wheel and can be activated hands-free by voice alone. Uconnect Voice Command with Bluetooth lets the driver manage a Bluetooth compatible phone while keeping both hands on the steering wheel. The first time the phone is synchronised, the phonebook is downloaded on to the car's hard drive and numbers can be selected simply by saying the corresponding name.

Voice commands can also be used to select the available radio modes. In the arm rest there's a USB port with iPod control. This lets the driver run an iPod or similar mobile device either through the steering wheel controls or using the touch screen. The USB port allows any USB supplied device to be recharged and will play audio files stored in MP3 and WMA format on a USB drive.

The touch screen controls the single DVD player, an SD card reader, the automatic dual-zone climate control, the radio and the Garmin navigation system. This has clear maps and optional voice instruction along with suggested points of interest, making it easy to find restaurants, shops and hospitals in the area.

There are three levels of audio system. The Limited version's standard sound system has six speakers with a 276 Watt six-channel amplifier. Two 3.5-inch speakers are in the instrument panel, two 6 x 9-inch speakers are set in the front doors and two are in the rear parcel shelf. A nine-speaker Alpine system is optional. This has an 11 channel amplifier with 506 Watts of power plus digital signal processing with 7.1 surround sound. It features three 3.5-inch speakers in the instrument panel, two 6 x 9-inch speakers in the front doors, two 3.5-inch speakers in the rear doors, two 6 x 9-inch speakers in the rear parcel shelf, plus an 8-inch subwoofer in the rear parcel shelf.

This system is standard on the Executive model, while a 19-speaker Harman Kardon sound system is optional. This sophisticated 900 Watt device has a 12-channel Harman Kardon amplifier. There are six 3.5-inch speakers in the instrument panel, two 6 x 9-inch speakers in the front doors, four 3.5-inch speakers in the rear doors, two 6 x 9-inch speakers, four 3.5-inch speakers and a 10-inch sub woofer in the rear parcel shelf.

ENGINE: EFFORTLESS AND EFFICIENT
The 2012 Chrysler 300C comes with one engine for the UK, an all-new 3.0-litre V6 turbo diesel designed to be big on efficiency, refinement and power, which made its UK debut in the new Jeep Grand Cherokee last year.

Built by VM Motori and developed by Fiat Powertrain, this engine is a new design employing Fiat's latest MultiJet 2 technology to help reduce consumption, emissions and noise while yielding class-leading pulling power.

The 236bhp unit produces a healthy 540Nm of torque, peaking between 1600 and 2800rpm for effortless progress. A single variable geometry Garrett VGT 2056 turbocharger with intercooler ensures the engine is smooth and responsive at all speeds and yields a 0-62.5mph time of 7.4 seconds and a top speed of 144mph. But the engine is so efficient it can return 39.8mpg on the Combined Cycle and emits 185g/km of CO2.

With a capacity of 2987cc, the engine has a 60-degree V angle giving compact dimensions of just 695mm long, 729mm wide and 697.5mm high. A graphite cast iron block with aluminium cylinder heads and a structural aluminium oil sump in two elements help contribute to a total engine weight of 230kg. The sump has been designed like this to increase the rigidity of the engine for improved quietness. Noise is reduced further thanks to a new crankcase that gives the forged steel crankshaft rigid support to help limit vibrations.

The engine features four valves per cylinder and has a compression ratio of 16.5:1 to give cleaner combustion and more power. The six shell-cast aluminium pistons are lightweight and have been designed to minimise friction. The main bearing supports are lead-free to guarantee less environmental impact both during production and when the engine is recycled after use. Combustion is further optimised thanks to a turbulence control system fitted between the intake system and combustion chamber. This supplies the best flow of air through the combustion chamber to optimise engine efficiency and reduce exhaust emissions.

As with the Fiat Group's award-winning smaller engines, the 3.0-litre employs the latest second-generation MultiJet turbo diesel technology. The common rail injection system operates at 1800 bar while faster injectors give up to eight injections per cycle, meaning greater speed, flexibility and precision in the various combustion phases. It's also capable of injection rate shaping - that's two injections that are so close together they generate a continuous but modulated supply of fuel to the cylinders. This alone reduces consumption and polluting emissions by 2 per cent compared with traditional fuel injection, and also cuts down engine noise.

Improving the combustion process like this reduces particulate and nitrogen oxide (NOx) emissions sufficiently to ensure the engine complies with strict Euro 5 legislation.

The new Chrysler 300C features a five-speed automatic transmission. The tried and tested W5A580 has both full automatic and semi-automatic functions. As with a traditional automatic, once 'Drive' has been selected the gearbox can be left to do its own thing. For drivers who want more involvement, the AutoStick function allows them to select higher or lower gears and steering wheel mounted paddles are standard on the Executive. A transmission controller is calibrated to prevent the engine over-revving while an adaptive electronic control increases engine responsiveness.

SAFETY: BUILT IN FROM THE BOTTOM UP
The new Chrysler 300C is one of the safest cars on the road, with a host of standard equipment that ensures driver and passengers travel in maximum security. To guarantee this, the 300C was tested in a variety of accidents including front and side impacts, roll over, pile up and fire. Different impact speeds, different types of obstacle and the different physical characteristics of passengers were also taken into account. The result is a car that combines the latest in active and passive safety devices with one of the safest structures on the road.

Preventative safety
The most important thing when it comes to avoiding an accident is being able to see danger. In designing the Chrysler 300C, the windscreen header was moved back by just under 8cm to improve the driver's view of road signs and traffic lights. Combined with narrower pillars the result is an improvement in outward visibility of 15 per cent.

But in case the driver doesn't see hazards, the car has been designed to step in. Adaptive Cruise Control (ACC) on the Executive uses radar to automatically modify the Chrysler 300C's speed to keep a safe distance when the car approaches another vehicle in the same lane or when another vehicle enters that lane. When the vehicle in front moves out of the way, the cruise control automatically returns to its set speed. It means the driver doesn't constantly have to alter the cruise control to match prevailing conditions.

The 300C Executive is fitted with Blind Spot Monitoring (BSM). This uses ultra broadband radar sensors to search for vehicles that might be briefly concealed from the driver's view. Icons illuminate in the mirror and an acoustic warning signal sounds if there is a car in the blind spot.

Forward Collision Warning (FCW) on the Executive employs radar sensors located in the front to check the Chrysler 300C's approach speed to vehicles. If it is travelling too quickly the car will alert drivers so they can take the necessary steps to avoid an accident.

Rear Cross Path Detection (RCP) is enabled when reverse gear is engaged. This informs drivers via icons in the mirror and an acoustic signal if traffic is approaching as they reverse out of parking spaces. ParkSense helps detect stationary objects behind the car and warns the driver with an acoustic signal. For further peace of mind the 300C is equipped with the ParkView reversing camera. This offers a wind-angle view of the area immediately behind the vehicle on the navigation screen.

To ensure the driver is never caught out by low pressures, Tyre Pressure Monitoring employs sensor modules in the valve stems of each wheel to send signals to the in-car computer. Proving the Chrysler 300C doesn't only look after its occupants, it has Active Pedestrian Protection where the rear of the bonnet lifts in a frontal impact to protect the pedestrian's head from hard points in the engine bay.

Active safety
Obviously the safest thing is to avoid having a crash in the first place. Consequently the Chrysler 300C has been designed not only to have predictable handling but also to compensate for any mistakes that the driver might make.

Standard equipment includes a powerful braking system allied to some of the most sophisticated electronic driver aids available today. High performance brake pads have been designed to give regular, fade-free performance. Vibration dampening springs make the callipers more efficient and there's a hydraulic pressure compensation system that intervenes by activating the ABS pump to the maximum if it detects a fault in the brake servo.

The Chrysler 300C has an Antilock Braking System (ABS) that detects and prevents wheels locking in extreme braking conditions or on slippery surfaces. It also features bumpy road detection which can sense a rough stretch of road and activates the ABS with slightly different pressure control to compensate for the surface.

The Chrysler 300C has two new attributes that are exclusive to this class of car. Ready Alert Braking can predict if the driver is starting emergency braking and uses the Electronic Stability Control (ESC) pump to move the brake pads closer to the rotors and reduce the time for the brakes to be applied. Rain Brake Support performs the same function when it's raining to keep the brake pads dry for improved braking performance.

Stopping is further aided by Braking Assistance which applies maximum braking power in emergency situations. At the same time a signal is sent to the engine computer telling it to reduce power if the accelerator is still being pressed.

The standard ESC helps to increase the amount of control the driver has in all conditions. By monitoring steering inputs whatever the surface, the ESC computer can tell if the car deviates from its intended path and steps in to brake selected wheels. It also controls the Hill Start Assist (HSA) which maintains braking pressure for a brief period after the driver lifts off the brake to ensure the perfect hill start every time. The braking system works to help aid efficient acceleration too. By applying the brakes when it detects wheels are slipping, it ensures maximum power is transmitted to the road.